How I work

My design process

Every project follows the same rigour, whether it's a club poster or a product interface.

Brief

Understand the ask, the audience, and the constraints. Align on goals before a single pixel moves.

Concepts

Explore multiple directions through sketches, moodboards, and low-fi explorations. Diverge before converging.

Design System

Lock in typography, colour, spacing, and component patterns. Build the vocabulary the project speaks in.

Iteration

Refine with feedback loops. Test assumptions, tighten details, and sweat the small stuff.

Delivery

Hand off production-ready assets, specs, and documentation. The work ships clean.

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